ABOUT US
Founded in 2018 by Ms. Song Jiaxin(Evelyn Song) and Mr. Xiong Xiao, a master of traditional Chinese craftsmanship, YĒASHÀNG is a jewelry brand that seamlessly blends contemporary aesthetics with the ancient wisdom of our ancestors. Established in the vibrant capital of China, Beijing, YĒASHÀNG has revived the art of Chinese lacquer work, bringing it into the modern era with exquisite designs and unparalleled craftsmanship.
YĒASHÀNG's jewelry collections are a testament to this perfect fusion of the old and the new. Among its standout creations is the Suzhou Collection, which draws inspiration from the iconic window patterns of Suzhou gardens and the rich cultural heritage of Chinese fans. This series beautifully encapsulates the elegance and sophistication of Jiangnan beauties, symbolizing a deep connection to cultural roots and artistic expression.
The Suzhou Collection features intricate designs that mirror the delicate, lattice-like windows and fan shapes, representing grace, knowledge, and refined taste. These pieces are more than just jewelry; they are wearable art that tells a story of cultural heritage, human ingenuity, and timeless beauty. The collection reflects YĒASHÀNG's commitment to preserving traditional craftsmanship while embracing contemporary design, ensuring that each piece resonates with a profound cultural significance.
YĒASHÀNG's mission goes beyond creating beautiful jewelry. It aims to foster a deeper appreciation for cultural heritage, encouraging a connection to our roots while celebrating modern elegance. Through its innovative designs and dedication to quality, YĒASHÀNG aspires to inspire a renewed interest in traditional arts and crafts, ensuring that these timeless techniques continue to thrive in the contemporary world.
In essence, YĒASHÀNG is not just a jewelry brand; it is a bridge between the past and the present, a symbol of cultural preservation and modern innovation. By wearing YĒASHÀNG, you are not only adorning yourself with exquisite beauty but also embracing a rich legacy of craftsmanship and cultural depth. Each piece reflects a profound humanistic spirit, celebrating the harmony between ancient wisdom and contemporary life, and resonating with the timeless values of beauty, integrity, and heritage.